Barcode, Handy und Weblogs: Einkaufen in Zukunft

abgelegt im Archiv Technologie News am 11.01.06

Der japanische Konzern Toshiba arbeitet an einem Projekt, das noch dieses Jahr marktreif werden soll. Es verbindet die Barcodes an den Produkten im Geschäft, Fotohandys und Weblogs, um fundierte Einkaufsentscheidungen zu bekommen. Laut der japanischen Tageszeitung Asahi Shimbun soll das Ganze so funktionieren:

Shoppers only need to use the phone's built-in digital camera to take a photo of the product bar-code label. When the cellphone camera shoots the bar code, the information is automatically sent to a server, which then searches through blogs, or diary-like Web sites, for reviews. About 10 seconds later, a summary will be displayed on the cellphone screen reporting how many blogs were positive and how many were negative. The actual comments on the blogs can also be viewed as well as information on related products.

The service will cover products that consumers are particularly concerned about, including consumer electronics products, food, books, CDs, DVDs and cosmetics. Bar codes on about 400,000 products can be scanned. Toshiba categorized about 500,000 Japanese words into fields such as travel and culture, and classified words related to evaluation as good or bad. The results were used to create a database that makes it possible to analyze blog comments at high speed, the company said.

Von der technologischen Seite her klingt das zwar interessant, aber ob die Menschen tatsächlich so viel aufwand beim Einkauf treiben wollen? Ich glaube, eher nicht.

via TechCrunch, basic thinking und a shel of my former self